About us

Care + Protect is a brand belonging to Haier Group, a branch of Haier Smart Home Co., Ltd. Formerly known as "Qingdao Haier Co., Ltd.", Haier Smart Home is a leading global household appliance manufacturer headquartered in Qingdao (China) founded in 1984 and listed on the Shanghai Stock Exchange from 1993. Haier is the number one brand globally in major appliances since 13 years and it has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Click here on the company official website to discover more...
Why Care+Protect?
Our Mission
Offer a complete range of products for your home and appliances care & manitenance.
Our Commitment
Guarantee top quality products, always respecting the environment and with a conscious use of raw material.
Our Promise
Exclusive & regular use of Care+Protect products will extend over time your home appliances lifespan and performance.